New Marketing videos from worldwide Universities: conferences and seminars
Getting to the Top in Product Marketing and Product Management
Features executives formerly at Apple Computer, Hewlett-Packard,
PeopleSoft, and Sybase: Rita Iorfida, VP Products, Liquid Engines; Rich Mironov,
former VP Product Marketing, AirMagnet; Tiffany Riley, VP Marketing at Nextance;
David Straus, SVP Worldwide Sales and Marketing, Corticon.
Stanford Graduate School of Business
David Aaker, Tracking Brands in Japan David Aaker, Marketing Professor Emeritus, Tracking Brands in
Japan-Learnings," the annual David Aaker Distinguished Lecture Series in
Marketing co-sponsored by the Deans Speaker Series, the MBA Marketing Club, and
the Undergraduate Marketing Club. Presented at the Haas School of Business, UC
Berkeley. Introductions: Rich Lyons, Bank of America Dean, Haas School. (April
14, 2010).
UC Berkley - Haas School
Advertising, Marketing, and Public Relations: On the Rise
Who came up with those Apple commercials
with the dancing silhouettes? How did the Coca-Cola polar bears campaign go from
conception to completion? Get an insider's look at the Mad Men of advertising
who come up with your favorite ads and market your favorite products.
University of Chicago
Marketing, Brands and the Creativity of Business
Americus Reed is an associate professor of
marketing at the Wharton School, University of Pennsylvania. He is the
marketing department's only identity theorist, which means that he
researches the role consumers' self concepts play in guiding buying
decisions.
Knowledge @ Wharton
New Marketing videos from worldwide Universities: courses
The Marketing Mix
Darden School of Business
In "The Marketing Mix", Darden School of Business alumni in the
marketing field give answers to probing questions about hot topics and
trends in marketing and about their careers
Darden School of Business
Academy of Marketing
Conference
by Coventry University Videos and keynote
presentations from the Academy of Marketing Annual Conference organised
by Coventry University Business School
Coventry University
Hot topics in Marketing
Darden School of Business
"Hot Topics in Marketing" is a series of
interviews with Darden School of Business alumni who also happen to be
some of the top players in the fields of marketing and communications.
They are giving back to Darden by interacting with current students,
giving their insights and perspectives, and answering questions that
arise during a series of classroom discussions.
